Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

What Are The Top Art Schools?

Rankings are always tricky. Rating the top art schools depends on the criteria of the one or ones doing the judging and possibly whether or not they have some sort of connection or vested interest in placing certain schools where they place them. Cronyism aside and imagining a perfect world of total objectivity, a one-size-fits-all rating system would only work in a world where artists are determined ahead of time in a test tube and everyone is a homogenous clone. But then you have to wonder if art and creative expression would even really exist in such a utopian society.

So, back to the present day reality, a single specific answer to the question, "What are the top art schools?" generally does a disservice to the needs of the individual student. As with stereo components, it depends entirely on priority and application. The top school for music and performing arts will likely not be the top school for commercial and visual arts. Even within a single category, the "best" art school will still depend on the needs and priorities of the student.

There are a number of organizations and publications willing to give it a shot, though, and their conclusions can be easily found on the Internet. However, it is best to consider these ratings simply a starting point, as they can be quite misleading. Remember that higher education is funded primarily by the students who attend said facilities. No students, no school. No school, no over-paid faculty incapable of working in the real world. (Oops. Did I say that out loud?) And that, that certainly does not apply to all art school faculty members.

The first thing you need to determine is what you plan to do with an art education. There are many and varied career choices. The art career or occupation you want will be one of the most important deciding factors in your own personal ranking system.

For instance, if you're already working in the art field of your choice (or close to it) and all you need is a piece of paper, then you can probably get what you need from a local community college or state university. Depending on the state, that may be a less expensive way to get that piece of paper than going to a dedicated art school.

If, on the other hand, you're gunning for a particular possibly prestigious position in a well-known art gallery, it would serve you well to work backwards. Find out what they consider the top art schools and which of those they most often hire graduates from. In other words, which art school degree will get your resume to the top of the stack?

Your choice may also come down to economics. What can you afford; what kind of financial aid is available; and what are you chances of a reasonable pay off?

In the end, you are the judge. You will have to determine what the top art schools are for you and make the best choice for you. After all, individuality is the very pulse of art.

Perfect Europe Vacation Planning

Are you planning to go on a Europe Vacation some day? If so, you have picked an excellent place to venture to, as Europe has great cultural and historical significance, making it a hot locale for travelers. Places like Berlin, London, Venice, Nice, and Paris are very popular for people taking trips abroad. I have some tips for you, expert information, about how you can make your trip to Europe an experience you will never forget.

Keep an Open Mind

You should never settle on a rigid itinerary for your vacation. By traveling to a foreign location, you are giving yourself the opportunity to immerse yourself in a different culture and lifestyle than what you are accredited to. For that reason, you should try looking into short-term rentals on homes and apartments. It is actually a very common practice in that part of the world, and you will find that renting is much cheaper than hotels or resorts. This will give you the opportunity to go into the streets and meet people, allowing you to learn more about the people and lifestyle of that country. That is the best way to have an unforgettable experience.

Stability

If you are looking for a more stable vacation, sometimes you should contact a travel agent and purchase a vacation package. Packages range in price, but you may be able to find a sale if you look hard enough. A discount package price will allow you to save more money for spending while you're in Europe. The benefit of vacation packages is that they will make sure you are on tours that explore all of the major attractions of a location, allowing for a worry- free vacation.

Bargain Vacations

The true key to getting a discount on a vacation, no matter where you go, is flexibility. You can save a great deal by taking advantage of bargains that only come up at certain times of the year and at certain places. These vacations are great if you can be flexible with:

* Which of the airlines you choose

* Which cruises you want to go on

* What you want to eat

* Where you want to stay

* When you want you leave

For example, if you have no particular goal in mind, but you just want to see Europe, then you will be able to find cheaper rates for traveling and staying in certain nations. Do not wait until the last-minute to start planning your vacation!

Stretching Every Dollar (or Euro)

Keep in mind that in other countries, prices are often times negotiable. Depending on where you go, especially in countries with weaker economies, you can often times haggle on the prices of your purchases, which will help you save a lot. This usually does not work with large-scale franchise businesses, but will almost always work with small local businesses.

Also, if you choose to eat at restaurants, a local restaurant is good in this respect because they will generally offer you lower prices then places that you are accredited to seeing in America. Remember, if you really want to make the most of your European vacation, then save money every chance you get, it will allow you to spend more on the things you like!

Maternity Clothes – Buying Maternity Clothes Online

Here is a sampling of the best maternity shops online. You'll unduly find one or several that match your budget and style! Remember to feel good it helps to look good, so why not indulge in a maternity outfit or two?

BabyStyle

http://www.babystyle.com

In this store you'll find maternity fashions at reasonable prices, with free shipping on large orders! Babystyle also offers a selection of what they call 'transition' maternity wear … clothes you can wear after the baby comes but before you are ready to fit back into your pre-pregnancy clothing!

Motherhood

http://www.motherhood.com

This is another great maternity stop for moms looking for well-priced maternity clothes for all seasons. Motherhood contains a comprehensive selection of maternity wear and nursing items for moms young and old alike.

Bella Blu

http://www.bellablumaternity.com

Designer maternity fashions for the fashion conscious mother. If you are looking for something hip and stylish, check here first!

Mom's Maternity

[http://www.momsmaternity.com]

This store features maternity clothes, lingerie and more for tall, petite and plus sized women.

A Pea in the Pod

http://www.apeainthepod.com

Slightly more expensive maternity clothes and accessories. Considered one of the more popular maternity outlets.

Mimi Maternity

[http://www.mimmaternity.com]

Fashionable maternity clothing for hip mothers everywhere.

Maternity Mall

http://www.maternitymall.com

Features maternity fashions from a variety of top label and designer maternity fashion providers.

Do not forget many traditional retailers also offer a wide selection of exceptional maternity wear and clothing. The stores listed below carry traditional and maternity clothes for fashion and budget conscious moms. Here are some other places you should consider when shopping for maternity wear:

Target – http://www.target.com

Old Navy – http://www.oldnavy.com

Gap – http://www.gap.com

If you are really looking to save dollars, you should consider buying second hand maternity wear online. E-bay is one of the world's largest online auction houses, and here you'll find literally thousands of choices when it comes to maternity wear. Most sellers will post pictures of the assorted clothing they have for sale, and very often you will find designer maternity items at a fraction of the cost a retailer would sell them for.

What to Buy?
Are you wondering what your maternity ward should contain? Although women have varying preferences and styles, there are a few items that every woman should have in her maternity wear closet. Among these include:

– Jeans

– Pair of black or khaki slacks

– One skirt or dress

– Variety of Maternity T's and Tops

– Maternity Bra

You may or may not have to buy maternity underwear. While some women find the support in these comforting, others find that traditional bikini underwear purchased a size or two larger than normal work just as well, and are less expensive and come in more colors and styles.

You will find that your breasts are growing through your pregnancy. A good maternity bra is recommended. You should buy a bra that allows a little room for expansion however, as your breasts will likely inflate even more when they fill with milk close to delivery.

Remember that as a pregnant woman you deserve to look and feel your best. Don 't hesitate for a moment to pamper yourself and purchase a few items that will not only help you look great, but will help you feel great during your pregnancy.